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We’re Playgroup, a creative agency that really understands brands. With sound thinking, imagination and creativity, we can help define a new identity, revitalise an existing brand, or bring content to life through engaging communications.

What can advertising learn from branding?

Traditionally it has been said that branding starts where the advertising finishes; that somehow branding and advertising are different things. Often, with this mindset, the nearest the ad agency would get to thinking about...

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