What we do


With strategic thinking, creativity and meticulous attention to detail we bring brands to life across a wide range of disciplines. Driven by insight and with a real understanding of brand, we look for that big idea and realise it beautifully.


Sometimes surprising, always effective, we combine expertise in design, digital, moving image and the physical environment to maximise the interaction between people and brands.


We’re a dedicated team with a passion for design excellence. We partner closely with our clients asking the questions that matter and working in a highly collaborate way, becoming an extension of your team – your creative partner.

Our senior team

Mike Gowar
Mike Gowar Director

Mike’s list of responsibilities includes everything from running the business to buying the Krispy Kremes. He’s particularly focussed on business development, with a gregarious character that ensures we have a long list of ‘happy clients’. Mike loves fine wine, great company and Trevor Brooking, sadly not all at the same time.



Email | @Mike_Gowar | Mike’s Blogs

Steve Cluett
Steve Cluett Creative Director

Steve brings a wealth of creative experience to Playgroup, having worked in the industry for 20 years. Despite remembering when a Mac was a raincoat, he has managed to keep bang up-to-date with the ever changing communications landscape. A reluctant runner, Steve has, nevertheless, completed two marathons and would happily run to Wembley if his beloved Wolves ever reached the Cup Final.


Email | @SteveCluett | Steve’s Blogs

Paul Herbert
Paul Herbert Client Services Director

Over the past 20 years Paul has delivered projects for an impressive range of blue-chip clients that include: BT, Thomson Reuters, Japan Airlines and Yahoo. With all the respect, discipline and commitment needed to become a black belt in Aikido and the organisational and motivational skills needed to coach Bromley Under 11s rugby team, Paul has all the qualities of a great Client Services Director.


Email | @Paul_Herbert | Paul’s Blogs

Within our team of account directors, project managers, designers, strategists and bean counters, there’s a real mix of personalities, skills and expertise. Most of us have worked together for some time and have formed a strong team, bonded by a common passion for creativity and an inquisitive, collaborative outlook.


What we offer

Within the diverse fields we work in we are often asked what we can do. If you don't see what you're looking for below, don't worry, we just haven't been asked to do it — yet.


  • Strategy
  • Positioning
  • Visual Identity
  • Naming
  • Tone of Voice
  • Guidelines
  • Brand Books



  • Comms Planning
  • Corporate Literature
  • Annual Reports
  • CSR Reports
  • Websites
  • Comms Toolkits
  • Internal Comms
  • Exhibitions/Events
  • Event Collateral
  • Presentations
  • Intranets


  • Editorial
  • Animation
  • Video
  • Photography
  • Infographics
  • Illustration



  • Campaign planning
  • Design & Copywriting
  • Advertising
  • Microsites
  • Print
  • Brand experiences
  • Marketing Literature
  • Social
  • Email Marketing