Alan
Andy
Barry
Ben
Caroline
Cat
Clare
Darren
Gemma
Graeme
Jah
Jamie
Johan
Linda
Luke
Maria
Mary
Matt
Matt
Mike
Steve
Tim
Tom
Yoshi
What brands do you love? Why do you love them? Is it because their products or services are good? Or is it because you believe the same thing as you? So many brands today are becoming "lifestyle" brands; you believe in the brand because you have a similar lifestyle philosophy... Read rest of post
I went to Glastonbury for the first time this summer. My
expectations were high. From the moment I had my ticket through the door
the excitement started to build. I joined the Glastonbury group on Facebook, and starting following them on
Whenever I think about booking a taxi the first firm that pops into my head is Addison Lee. Now this confused me as to why I always thought of these guys first, until this morning when I 'caught' myself checking out one of the many... Read rest of post
If you want a great summary of the current rules of brand engagement, look no further than What Would Google Do? by Jeff Jarvis.
But don't hang around... they'll soon change again!
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When we created the Demons game, we knew that we would need the main characters to appear in the game to achieve the desired link between the show and the game. Demons The Game is an immersive game experience and strong links... Read rest of post
At Playgroup we advise clients on 'employee engagement' issues. We bang on about the importance of honest communication, the power of collaboration and robust HR systems.
But nothing does more to bring a team together than a good night out or better still a trip... Read rest of post
My last blog in delight of Cadbury's advertising campaign was met with plenty of comments in disagreement. The ads 'lacked imagination' and led to 'disappointment' - apparently.
So what do we think about the new glass and a half production staring the eyebrow dancing kids?... Read rest of post
http://news.bbc.co.uk/1/hi/magazine/7839744.stm
This is an interesting article about the new Google favicon, and how brands may frequently change in the future thanks to digital technologies.
A couple of quotes which struck me:
"The world's leading search engine, whose very name has been adopted as the generic term for finding pages on... Read rest of post
More and more brands are starting to target a teenage audience. As part of the teenage audience, here are my top 5 favorite brands:
Number 5
Apple
Apple stormed the teenage audience when they introduced their new product: the iPod. Now everywhere you look, there is at least one person blasting... Read rest of post
Walkers today announced that they are to go retro and bring back Monster Munch as they were in the 70's - the original flavours/size snack and the classic character packets. I understand the marketing ploy behind this but will it contribute to sales in the... Read rest of post
I don't think I will ever tire of seeing the Gorilla playing the drums. It might have been done already with the Phil Collins number but I am still loving the latest ad...and the glass and a half productions.
Like with... Read rest of post
