Interesting video from Brand Republic...
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Caroline
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Belief, Colour, Venn Diagram, openeclair, SimonSinek, android, Cancer Awareness, hack, New York City, TED, Brands, Brand, Why, cupcake, eclair, Sam O'Hare, Aero Film, interwebs, The Sandpit, Tilt-shift, TEDtalks, droid, iphone, Playgroup, Social Media, Facebook, Leaders, Innovation, Trending Topics, Fans
Hope you had a frolicking good time at Playful09 last Friday and that you came away suitably energized and inspired – plenty of food for thought. For those of you that spotted the raffle ticket in your lunch bag, here as promised, is the randomly... Read rest of post
A recent Volkswagen initiative focuses on fun to change peoples' behaviour. Fun, interactive elements are added to everyday objects like stairs and bins to entice users away from their evil alternatives, namely escalators and littering. This playful... Read rest of post
Having worked at Playgroup now for just 5 days and 3 hours, my role has so far been to understand the industry and what “we” do. I like to think I’m slowly getting my head around it all! But one thing that I have taken on board more than anything... Read rest of post
From the middle of last week I’ve started to get involved in Playgroup as “innovation researcher” (such a nice title!). Originally I’ve been studying ‘Innovation Management’, and its always bothering me how to explain what it actually is! What we’ve learnt is basically how to deal with innovation through design and design thinking. The... Read rest of post
When designing a playful experience there are many factors to consider. I have in previous posts briefly covered behaviour patterns, the need for a genuine approach and the potential in the unconnected social network of your brand.
The flow... Read rest of post
Stuart Brown defines 8 different play personalities and they are a very good as a starting point for the different user profiles you need to consider when you create playful experiences.
Let's say you are designing a playful user experience online, then it will be... Read rest of post
This slideshow presents a series of real life examples, mainly from the digital world, that you may or may not have heard of.
Stimuli slideshow @ Slideshare
It should help to create stimuli for a conversation or debate about playful experience and provide inspiration for do’s and don’ts when... Read rest of post
Facilitating a conversation
What do all of your clients have in common? They all interact with your brand, but are most likely not interacting with each other.
So unlock the power of your client network by connecting them and let them share their experiences, frustrations and... Read rest of post
Here at Playgroup we talk a lot about a genuine approach. Tell your clients, employees and investors the same story, preferably a transparent & true one.
Organisations that are genuine are inherently playful. They have adopted an authentic approach which is the default behaviour for... Read rest of post
To really understand playful experiences we need to look at behaviour patterns:
Facebook is a persuasive technology - with loads of Play enablers - Psychologist BJ Fogg at Stanford University teaches Facebook-psychology and we can learn from these... Read rest of post
We had a good interactive session this morning on the role of play in engaging the youth market. We will post the presentation and related content soon, so that we can continue the conversations.
Here are a few of the questions we tried to cover:
Why... Read rest of post
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