Cadbury relaunched Wispa chocolate bars in 2007 after a Facebook campaign. Following this, Cadbury have reported a 5% growth in sales throughout 2008 which has partly been attributed to the Wispa come back. This is a great example of how social networking is a two way street,... Read rest of post

It might appear that we have changed; for some people, embracing social networking seems like unnatural behaviour.
Truth is, that human
nature hasn’t changed a jot; it’s just that some of us have been more receptive
than others to the changing environment around us. Technology has transformed
this environment and it allows us to... Read rest of post
I am usually trying to do myriad of things at any one time. I hate
leaving things for tomorrow that can be done today and generally try
and cram as much into 24 hours as possible – the main reason is because
I can and want to get... Read rest of post
I have two teenage boys aged 19 and 17. They are good lads - help around the house; get actively involved in family life and don’t get into trouble - well, not that I get to hear about anyway.
The problem is, every evening they disappear into their bedrooms with their... Read rest of post
Mojo is mobile journalism and the idea is simple; you have a set of mobile accessories allowing you to cover any event live, using a mobile phone. Take a look at the site Reuters Mojo and you will see some of the best raw... Read rest of post
I keep hearing of more and more people telling me their companies have locked them out of facebook. A decision made by management who are angry that their staff are using company time to waste otherwise productive hours.
Surely if employees want to skive off, they will one way or another,... Read rest of post








