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Johan Brand

Blog ImageStuart Brown defines 8 different play personalities and they are a very good as a starting point for the different user profiles you need to consider when you create playful experiences.

Let's say you are designing a playful user experience online, then it will be... Read rest of post

Johan Brand

This slideshow presents a series of real life examples, mainly from the digital world, that you may or may not have heard of. 

Stimuli slideshow @ Slideshare

It should help to create stimuli for a conversation or debate about playful experience and provide inspiration for do’s and don’ts when... Read rest of post

Johan Brand

Blog ImageWe had a good interactive session this morning on the role of play in engaging the youth market. We will post the presentation and related content soon, so that we can continue the conversations. 

Here are a few of the questions we tried to cover:

Why... Read rest of post

Cat Thompson

We are proud to announce that on the 24th September we will be hosting our next talk - around the importance of play in engaging the 16-24 market. 

If you've ever tried talking to an average teenager, you may have noticed how hard it is to engage them in conversation. Surprising... Read rest of post

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