The photography aspect of a brand is something that can easily be over looked, once you have a dazzling identity, cracking strap lines and a prominent tone of voice you may think you are all set to go. This is when you might start thinking about content creation, words are great but with Twitter, Instagram, Facebook and possibly to a lesser extent Pinterest images really are still at the forefront in my mind when it comes to interesting and engaging content.
There is nothing better than going into a restaurant and not only finding that it serves up great food but also takes pride in it’s brand. It’s defiantly an aspect I look at when making a booking, it doesn’t just need to be cool but it does need to put across the restaurants philosophy. Whether that be the simple yet striking red and black palette used by Smiths of Smithfield to compliment it’s industrious interior setting. The type as image creation for the Hawksmoor at Home cookbook which also has some amazing photography along with tasty recipes.
I do love how brands seem to sneak up on you these days and then punch you in the face. It’s a strange expression not meant to cause any offense but I think it’s apt at describing the word of mouth, life style brands that have taken over the popular retail culture scene.