It’s always been a challenge for organisations to embed the shared values and behaviours that embody and define the brand, but a recent report by the Chief Marketing Officer Council has highlighted just how important this is for attracting and retaining younger employees.
The millennial generation (I hate that term), those born between 1990 and 2000 and now entering the job market will shape the world of work for years to come. For employers, attracting and retaining the best of these workers is crucial to the future of the organisation. After all, it’s their attitude to work, career aspiration and knowledge of emerging technology that will define the culture of the workplace in the 21st century. (more…)
Occasionally, someone designs something that is so ground-breaking, so leftfield, so far ahead of it’s time, that it is misunderstood, ridiculed or even discarded before it’s given a chance to shine. This is true in every creative discipline; in architecture, fashion, art, product design, the performing arts, music, car design, hair styling, cake decorating… and it’s true in branding.
Twenty years ago when British Airways made the undoubtedly audacious decision to move away from their quintessentially British tailfins to a series of striking, but seemingly unconnected ethnic patterns, reactions were polarised. (more…)
Great placemaking is about understanding and defining what makes a place unique, developing a promise and authentic vision, then applying that through the physical environment, the branding and the marketing. Curation is key to bringing the right mix of retailers, businesses, cultural events and public art into an area.
King’s Cross is a great example of what can be achieved in transforming and rejuvenating a neglected area. Once an important Victorian industrial heartland, it had, by the 1970’s, become a post-industrial wasteland with a notoriously poor reputation. Lack of investment in the infrastructure, in business, retail and residential properties had created the perfect breeding ground for antisocial behaviour. (more…)
We have had some fantastically ambitious and creative young interns in the studio recently – all benefitting from the rich and varied work experience on offer here at Playgroup. Like all good agencies, we’re committed to giving design students the opportunity to expand their horizons and experience the pressures of the commercial world in a busy and stimulating environment. Our designers are experienced mentors. They’ve all been through a creative education (some more recently than others) and understand the challenges faced by students and recent graduates. Consistently we’re told that life in an agency is completely different to the art school environment. Hopefully they leave with a better perspective of what life at work is really like.
We’re really pleased to have been classified an Elite agency after being ranked 12th by The Drum in the Drum Design Census 2014. The Design Census comprises three polls measuring financial performance, client satisfaction and peer recognition.
We are incredibly proud of this achievement which marks a successful year for Playgroup both in new business wins, ongoing client work and the opening of our new office in Lymington, Hampshire.
‘Big Ideas, beautifully made’ a combination every creative person aspires to.
Creative industry events like Glug offer us creatives a chance to see other sides of the industry that we may not see regularly, whether it be 3D printing, moving image or something more exotic. We aren’t just there to see showreel after showreel of work we already know, we are there to get a real insight, to learn something, to be inspired…