Sassy, bold and glamorous, an eCommerce site that’s perfectly in tune with it’s customers.
With a reputation for fantastic customer service and great value products, social media has played an important role in spreading the word and building a loyal and enthusiastic fanbase. This youthful, playful approach is perfectly in tune with the target audience. Sharing gossip, advice, beauty tips and promotions and encouraging customers to upload their own photos, has proved to be a brilliant way of building the brand. Up until recently, Lush had taken an ad-hoc approach to generating new materials, but as they have grown, there has become a need to better articulate the brand and give clearer definition to how the identity manifests online.
Playgroup worked with the team at Lush to build a brand that adopts the sassy, confident look and feel of a celebrity magazine. Feature pages adopt a flexible grid with hero imagery, a vibrant colour way and distinctive tone of voice. A range of funky graphic elements were developed to enhance or frame imagery and illustrate specific seasonal promotions. This visual language extends across Lush’s social media channels to give a cohesive look.
From a user perspective it was essential that the look and feel extended across the full purchase flow, from product overview to checkout and in terms of eCommerce, it is particularly important that the site worked perfectly on all devices. The new website is currently being populated by Lush’s in-house team, with elements of the design having already been adopted on their social media channels.
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