There is nothing better than going into a restaurant and not only finding that it serves up great food but also takes pride in it’s brand. It’s defiantly an aspect I look at when making a booking, it doesn’t just need to be cool but it does need to put across the restaurants philosophy. Whether that be the simple yet striking red and black palette used by Smiths of Smithfield to compliment it’s industrious interior setting. The type as image creation for the Hawksmoor at Home cookbook which also has some amazing photography along with tasty recipes.
All this talk about great restaurants is making me hungry and its always made worse when I have to walk past Hix Oyster & Chop House, our new neighbours who have an effortlessly cool and clean design about it with lot’s of polished brass. It’s always full to the rafters at lunch, without fail and although I appreciate the brand I doubt thats the main reason people keep coming back.
Design does seem to be an aspect restaurants are keen to invest in with the knowledge that as amazing as the food may be there is an unmistakable draw and attraction to a restaurant with a strong design aspect whether it be interior, brand, cook book design or awe inspiring menus and collateral.