Getting animated in 2014

The past 12 months have been full of firsts for Playgroup, and one of these ‘firsts’ that really really stands out for me — not least because I’ve found myself saying this word about 50 times a day for the past few months — is animation.

At Playgroup we have managed and delivered many extremely successful, engaging and well received animations and videos for clients in previous years, so animation in and of itself is not new for us. What is new however, is that rather than working alongside various talented freelancers and external studios to handle the end-production as we have in the past, we made the decision to change things up and bring it all under our own roof.

This decision came about for a variety of reasons. The desire to streamline our process from the initial client brief to final delivery, along with developing our creative offering to better respond to the communications challenges our clients were facing, were high on our list of priorities. We now produce animations from script to end-frame in house.

Supported by our talented and dedicated team of creatives that — with a judicious sprinkling of training and the chance to try something new — will rise to any occasion, we jumped feet first into a world of keyframes, easing and expressions.

That was back in early March, and now eight months down the line with eight animations under our belt and 2 more in progress, what have we learnt?

Animation is hard.


But it’s also fun. Really, really fun.

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It’s been a big year for us, a year of learning, development, discovery and (thankfully) a lot of very happy clients.

We’re busy putting the finishing touches to our very first showreel that we’ll be showing off in the new year, but if you can’t wait and want to hear (and see!) about how you can put animation to good use in your business, get in touch with Paul here.

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