We’ve designed and managed the build of a number of microsites to support the BBC’s online remit and help extend the range of their broadcast services. We’ve given a visual expression and created a range of templates and guidelines for essential GCSE study resource Bitesize, created a distinctive ‘socially connected’ site to support the BBC3 show Lily Allen and Friends and developed multi award-winning online gaming experiences to accompany the Robin Hood TV series.
GI Jonny, an interactive campaign aimed at informing teenagers and young adults about HIV was particularly successful, achieving 3 million page impressions in the first two weeks. The site allowed users to create their very own customised action hero which could be shared through Facebook. The online campaign was supported by a suite of above-the-line materials including condom packaging, flyers, stickers, t-shirts, banner stands and posters. We even beamed GI Jonny onto various London landmarks the night before National Aids Day.