Playgroup

Unilever: Branding the workplace

The new Unilever Singapore office, a hub for the South-East Asia region, brings together all of the categories, functions and brands under one contemporary roof. Collaborating with both architect and client, Playgroup developed a creative proposal for branding the workplace that, as well as being sympathetic to the modern spaces available, also provides a platform to deliver messages in a beautiful and consistent way.

The overall scheme reflects the regional culture and vision whilst demonstrating a real sense of pride in Unilever’s global and regional brands, and contains a Ben & Jerry’s bar, Ponds Institute, hair salon, theatre kitchen and dedicated team areas for each category or corporate function. The branding reinforces Unilever’s sustainable growth strategy with a strong emphasis placed on agile working methods.

We managed all aspects, from defining the creative vision through to production and installation of each piece of artwork and signage.