Playgroup

Unilever: Passion for brands

Playgroup were appointed to bring Unilever’s brand values to life in their UK headquarters in Leatherhead. The brief was to engage customers (retailers) and consumers; and create an environment that staff would enjoy and could be proud of. Above all the building needed to express the real pride and passion that Unilever have in their brands, and needed to feel down to earth, real, energetic and vibrant.

The overall look and feel of the building is a neutral/fresh back drop with soft white desking brought to life with splashes of colour and timber cladding. Colour, vibrancy and buzz is brought into the space through an overt expression of Unilever’s brands, customers, consumers and heritage. Giant images of bouncing babies, huge jars of Marmite and towering deodorant sticks combine with energising copylines to give a rich tapestry of life at Unilever.