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Steve Cluett

Steve Cluett

Creative Director

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Along with 235,581+ fellow followers I’ve been avidly devouring the tweety musings and poetic ramblings of cyberhero Stephen Fry recently. Like some intrepid explorer reporting back from far flung corners of the Empire he delights in regaling us with daring stories of whale encounters and drunken Hollywood shindigs.

Where on earth does he find the time?

There are cynics out there that say he can’t possibly be doing it all himself. Yesterday he posted 22 tweets – my favourite being his description of a mule ride which resulted in a “testicle snuggled in each armpit”. I heard recently that Britney Spears actually employs a Tweeter, Lauren, to keep us up-to-date with her vacuous life (“Just found out that Britney had Pinkberry Sunday night. She gets the plain flavor with berries on it. Yum!”). Outrageous. Stephen would never do that. Each post has his distinctive timbre – you can almost hear the words resonating in those dulcet Public School tones.

Whatsmore, accessing Twitter as I do from my iPhone makes it feel like a personal relationship – Stephen’s posts arrive like texts, and I find myself worrying if I haven’t heard from him for a while.

So like some obsessed cyber-stalker I’ll continue to follow, along with a quarter of a million of his closest friends.

http://twitter.com/stephenfry

http://twitter.com/stevecluett

http://twitter.com/PlaygroupTweet

http://twitter.com/britneyspears

Widget Wall

06 Feb

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To demonstrate the speed of their mobile broadband cards, US 3G network Sprint recently unveiled this captivating ‘widget’ by Goodby, Silverstein & Partners which displays a multitude of statistical data gently ticking over in real time before your eyes. By constantly polling other data sources on the Web, the site shows such vital information as ‘how many bicycles are currently being produced worldwide’ and ‘the number of people currently stuck in elevators’. A live snap-shot of what is happening ‘Now’.  

Utterly useless. Totally captivating. Plug into Now!

http://now.sprint.com/widget/

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